Last week marked the two year anniversary in Montreal of the Portable People Meter (PPM), a pager-sized device that is carried by a representative panel of radio listeners which the Bureau of Broadcast Measurement (BBM) uses to officially determine local radio listenership.
Results unveiled last week for people surveyed between August 30 and November 28 showed Virgin Radio FM as the top anglo market performer. In the all important aged 25 to 54 demographic, Cat Spencer and Lisa Player (below) lead the morning show competition followed by CJAD’s Andrew Carter and Aaron Rand of The Q.
Between 10 a.m. and 4 p.m. Virgin is also at the top, followed by The Q, CHOM, CJAD and THE TEAM 990. The drive home has newcomer Cousin Vinny keeping Virgin in the lead ahead of CHOM’s Bilal Butt, Ken Connors and Donna Saker from The Q, Ric Peterson of CJAD and Mitch Melnick (below) of THE TEAM 990, whose ratings have definitely come up since the advent of the PPMs.
The man behind Virgin Radio's impressive programming controls is Mark Bergman, formerly the drive home show host (The Rush). He has been at the helm for less than a year now and clearly has a steady touch. Mark, a longtime Côte Saint-Luc resident, is the son of D'Arcy McGee Liberal MNA Lawrence Bergman.