I am very excited with the arrival of the first digital sign in the history of Côte Saint-Luc.
Digital signage has arrived in the city of Côte Saint-Luc. An attractive four by seven full colour and weatherproof LED display was installed last week at the corner of Cavendish Boulevard and Kildare Road.
This is an initiative of Kazoo Digital, which already provides digital signage Solutions for retailers, medical and dental clinics, and corporate offices with the use of in house digital display systems. Company president Howard Szalavetz notes that this agreement reached with Côte Saint-Luc marks the first outdoor sign.
Messages appearing on the sign represent a combination of city announcements and advisories and paid advertisements. Szalavetz states that a number of inquiries from community organizations and businesses have already been received. “We chose Cavendish as the first location for many reasons,” says Szalavetz. “First and foremost, it is the gateway to Côte Saint-Luc. The screen is also placed in such a manner that the messages are able to be read quite clearly while vehicles are stopped at the traffic lights.”
Szalavetz notes that plans call for at least two more digital signs to be installed in Côte Saint-Luc. As part of its agreement with the city, Côte Saint-Luc has the right to veto any advertiser they do not feel would be appropriate. Messages will run on a continuous two minute and eight second loop – 16 ads per loop.
“Advertisements on digital signs are proven to have a higher consumer recall than those of static mediums such as billboards and bus shelters” says Szalavetz. “They help increase sales and customer satisfaction. Our advertisers find that a few strategically placed advertisements on digital signage displays pay for themselves in just a few months.”