Here is some encouraging news for the owners of the Quartier Cavendish, formerly known as the Cavendish Mall.
It has been a few years now since half of “the Mall” was demolished to make room for an attractive housing development which continues to take shape. I have learned that the extraordinarily popular Yeh! Yogurt will set up shop in the Quartier in June. I spent many a night at their Monkland Avenue location last summer and I just love the self-serve frozen yogurt concept. What makes it particularly appetizing is the fact as customers we serve ourselves, choosing from a wide variety of flavors, toppings, and sauces. Yeh! Has amazing flavors of the highest quality non-fat frozen yogurt, over 40 toppings, ranging from fresh fruits to dried toppings like cranberries, organic raisins, flax seed, to candy, cereals and chocolates.
The company was founded in 2008 by Jean-Daniel Nadeau and Grace Yeh. Twin brothers and mega-successful businessmen Jon and Marvin Gurman bought into the business a few years ago and last December acquired all of the remaining shares. Their vision will see this brand expand to new heights for sure. Oh yes, the Gurmans grew up in Côte Saint-Luc and their mom still lives in the community. This makes the whole deal doubly sweet.
"We signed the lease a few weeks ago, we finalized designs this week and signage is going up next week," Adam Coape-Arnold, JCorp's marketing and brand manager shared with me. "We will be located on the Avenue, a prime location facing the new condos to Kildare and with a door also entering the Mall. We will bring back Cavendish as a destination for all ages to enjoy frozen yogurt in a cool setting with kosher ingredients!"
Yeh! now has a presence in Toronto, Nova Scotia and the United States. There is no question the Gurmans are now thinking internationally. ust as their clothing company, J Corp, has thrived, so will Yeh!
“ We are prepared to execute our strategic plan,” the Gurmans state. “We will aggressively grow the chain in the next three years. We have a great brand with a proven record of success."
Yeh! will indeed give the Quartier/Mall a nice shot in the arm. It will be a great place to go after the movies and could keep a lot of youngsters hanging out in the community. Do any Mall trivia buffs remember Barton's?